Food Marketing 'ethics' play in food marketing Assignment

Food Marketing 'ethics' play in food marketing - Assignment Example There is need for socially responsible business to strike a fine balance between its profit making goals as well as the need to protect the long term interests of their consumers and the environment. The concept of ethics usually involves conflicting interests whereby people can disagree about the right course of action in a given situation. Marketers are therefore re-examining their connections with social values and responsibilities for the social and environmental impact of their actions. Corporate ethics and social responsibility have become hot topics for every business and only a few misguided companies can ignore these issues. As such, this essay seeks to critically analyse the role played by ethics in the process of marketing food. This essay is divided into three sections and the first part is concerned with outlining what is considered to be the most important ethical issues currently facing the food retail industry while the second section is concerned with describing how Tesco is tackling the issue of ethics in food marketing. The third part will look at economic and social trends within the European Union (EU) which may pose a conflict to the consumers with regards to ethics in marketing of food. Section A In recent years, it can be noted that the concept of ‘ethics’ has played an increasing role in food marketing. ... n be described as the â€Å"essential and enduring tenets† that help define the company and are â€Å"not to be compromised for financial gain or short term expediency,† (DesJardins, 2006, p.5). Values are obtained from a cultural environment which is made up of institutions and other forces that affect the society’s basic values, perceptions, preferences and behaviour these beliefs incline us to act in one way rather than the other (Kotler & Armstrong, 2004). There are many types of values which include financial, political, historical as well as religious among others. In as far as marketing of food is concerned, ethics may relate to a number of areas, for example, the healthiness of food, the effect of the food chain on the environment, and social effects of the food chain such as worker employment conditions. There are many factors as going to be outlined below that are considered to be the most important ethical issues currently facing the food retail indust ry. It is the responsibility of the organisation to ensure that the food they sale does not endanger the health of consumers or others. There is need to ensure that the organisation observes the health needs of the targeted consumers in order for it to remain viable. Whilst companies are not charity organisations, they need to safeguard the interests of the consumers with regards to their health concerns. For instance, genetically modified organisms (GMO) can be used to make food. However, these have come under criticism as a result of their side effects on the consumers’ health. This is an issue of ethical concern given that the organisation in question will need to take the health interests of the people into consideration of which failure to do that will result in negative publicity of the organisation

Leading Global Workforce Case Study Example | Topics and Well Written Essays - 1000 words - 2

Leading Global Workforce - Case Study Example ernational standards of human resources by eliminating multi-faceted crises and issues among the individual participants in order to run a smooth and profitable show. For solving most of such workplace blockades, present day’s managers look for solutions that ensure a win-win outcome as the end result. This paper will discuss the importance of formulating value added reciprocal relationships between the leadership and employees by interpreting a workplace issue. According to the given case study, Fassler’s visionary approach to negotiate with the workforce strategies helped him overcome the economic crash. From there, he started experimenting with the diversification strategy in the product line. As a result, a retail chain of business helped him survive the SARS crisis in the airline catering ventures. The reason behind his survival was his ‘week on; week off’ payment basis during the recession. Fassler maintained great sense of enthusiasm to learn the food habits of neighboring countries like Korea and expanded his business from Salmon slices to Mushrooms. An innovative trade in party platters also worked well for him. During the years of business, he learned the techniques to predict the trends of the East Asian economy and adopted diversity in his product range across different marketing strategies over the fifteen years of time. As time makes way for him to retire, he is now worried about the future of the ‘Fassler Gourmet’. The very doubt about the cultural adaptability of the young engineers and their skills in making market predictions about the sales of the diversified food products makes it difficult for Fassler to take his retirement decision. Even though this one is not my own experience as an employee, I have good memory of it from my friend’s description. Coming far from East Asia to seek fortune in the United States, he had many personal problems to settle before he found a job in that company. After crossing the hurdles of everyday